In this insightful YouTube video, I explore a groundbreaking strategy used in selling an online business training program, which significantly shifts buyer expectations and perceptions. This strategy revolves around the 15-day business Builder challenge, priced at an impressively low $7, which reduces upfront buyer resistance and opens doors to more significant backend sales. The detailed explanation sheds light on how such pricing can lead to a powerful mental shift among consumers, enhancing their engagement and reducing post-purchase dissonance. This approach, as discussed, could be a game-changer for digital marketers and online educators in reducing negative feedback and improving business prospects.


No More Excuses: How $7 and the Right Strategy Can Change Everything:
https://www.youtube.com/watch?v=L0tD-jGQ6O4

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